Having trouble with your new logo?

By Aly Sebastien

Logos. Who needs 'em?! A wise man, Seth Godin, once shared some nuggets of wisdom worth remembering.

A logo isn't about what you like and dislike, it's about what works.

It's never love at first sight.

Logos should be appropriate & simple. The less they say the better.

Simplicity is the hardest thing to achieve.

The mark is a device that facilitates expression but is not the totality of expression.

We must always consider a logo's functionality.

Logos can change as ambitions shift.

A logo is not communication its identification.

What do the worlds biggest brands do? Is it simple?

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