Having trouble with your new logo?By Aly Sebastien
Logos. Who needs 'em?! A wise man, Seth Godin, once shared some nuggets of wisdom worth remembering.
A logo isn't about what you like and dislike, it's about what works.
It's never love at first sight.
Logos should be appropriate & simple. The less they say the better.
Simplicity is the hardest thing to achieve.
The mark is a device that facilitates expression but is not the totality of expression.
We must always consider a logo's functionality.
Logos can change as ambitions shift.
A logo is not communication its identification.
What do the worlds biggest brands do? Is it simple?